About Us | Groundwork Digital

Why Groundwork Digital Exists

Our founder, Connor London, spent years working in and around the trades industry—from construction sites to small business operations. One thing he saw over and over: hardworking business owners struggling with their digital presence.

Either they'd paid thousands for a flashy website that didn't actually help their business, or they were stuck with a DIY site that looked like it was built in 2005. Worse still, many had no website at all because the whole process seemed too complicated or expensive.

At the same time, Connor was deep into technology and web development. He saw the gap: quality web design doesn't have to cost $5,000+ or take months. And small businesses shouldn't need a computer science degree to understand their own website.

"Why isn't there a straightforward, affordable option for tradies who just want a professional website that works?"

So Groundwork Digital was born.

Our Approach

We keep things simple, honest, and practical. No fluff, no jargon, no overcharging. You tell us what your business needs, we build it, and you own it. That's it.

We work with tradies and small businesses because we understand how you operate. You don't have time for endless meetings, complicated dashboards, or agencies that take weeks to respond to a simple email. You need someone who gets it done properly, communicates clearly, and respects your time.

You won't be talking to an AI chatbot or getting passed around departments. You'll be working with real people—Connor and the Groundwork team. You'll have direct contact during work hours. We're based in New Zealand, not outsourced overseas. You get honest local service.

What We Believe

Transparency: Clear pricing, no hidden fees, honest timelines
Quality work: Modern design, built to last
You own everything: Your website, your content, your freedom
Real support: We're here to help, not disappear after launch

Built for Tradies, Not Corporate Giants

Your website isn't meant to impress marketing executives at a corporate boardroom. It's meant to help real customers find you and book your services.

This is a website you can print on flyer drops, write on business cards, and include in your email signature. It's a professional online presence for sole traders and small businesses doing real work—not flashy corporate branding that doesn't convert.

"If you're a tradie or small business owner who wants to get found online without the BS, you're in the right place."

Our Background & Expertise

Trades Industry Experience

Years spent working with and alongside tradies in New Zealand. We understand the challenges, the workload, and what actually helps your business grow.

Technology & Development

Proficient in modern web technologies, SEO, and digital tools. We build websites that work properly and last for years.

Small Business Focus

We work specifically with small businesses and sole traders. You're not just another project number—we genuinely care about helping your business succeed online.

The Groundwork Digital Mission

Give hardworking New Zealand businesses the digital presence they deserve—without the BS.

Every tradie and small business owner should have a professional website that:

Actually brings in customers
Looks professional and trustworthy
Doesn't cost a fortune
Works properly on phones (because that's where most people browse)
You can actually update yourself if you want to

That's what Groundwork Digital delivers. No overpriced packages. No locking you into ongoing fees. No making you feel stupid for asking questions.

Just honest, quality web design for honest, quality businesses.

Why Work With Groundwork Digital

Direct Communication

You work directly with our team—no account managers, no getting passed around departments. We answer your emails personally and you'll get direct contact once we start working together.

Industry Knowledge

We understand tradies and small businesses. We know what content your customers need to see, what questions they ask, and how to position your services online.

No BS Pricing

Upfront, honest pricing. We tell you what it costs, what's included, and stick to it. No surprise invoices or hidden fees.

Built to Last

We build websites that will work for years. Modern design that doesn't go out of style, and sites that won't break when something updates.

Local NZ Business

Based in New Zealand, working with New Zealand businesses. We understand the local market, the culture, and what works here.

Ongoing Support Available

30 days of support included with every website. After that, we're available for ongoing help if you need it—no pressure, your choice.

About Groundwork Digital