Our founder, Connor London, spent years working in and around the trades industry—from construction sites to small business operations. One thing he saw over and over: hardworking business owners struggling with their digital presence.
Either they'd paid thousands for a flashy website that didn't actually help their business, or they were stuck with a DIY site that looked like it was built in 2005. Worse still, many had no website at all because the whole process seemed too complicated or expensive.
At the same time, Connor was deep into technology and web development. He saw the gap: quality web design doesn't have to cost $5,000+ or take months. And small businesses shouldn't need a computer science degree to understand their own website.
"Why isn't there a straightforward, affordable option for tradies who just want a professional website that works?"
So Groundwork Digital was born.
Our Approach
We keep things simple, honest, and practical. No fluff, no jargon, no overcharging. You tell us what your business needs, we build it, and you own it. That's it.
We work with tradies and small businesses because we understand how you operate. You don't have time for endless meetings, complicated dashboards, or agencies that take weeks to respond to a simple email. You need someone who gets it done properly, communicates clearly, and respects your time.
You won't be talking to an AI chatbot or getting passed around departments. You'll be working with real people—Connor and the Groundwork team. You'll have direct contact during work hours. We're based in New Zealand, not outsourced overseas. You get honest local service.
What We Believe
- Transparency: Clear pricing, no hidden fees, honest timelines
- Quality work: Modern design, built to last
- You own everything: Your website, your content, your freedom
- Real support: We're here to help, not disappear after launch