Frequently Asked Questions

Everything you need to know about working with Groundwork Digital

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Pricing & Packages

How much does a website cost?

We offer two options:

  • Single-Page Website: $550 + GST - A professional scrolling page with all your key sections
  • Multi-Page Website: $1,450 + GST - Multiple pages including Home, About, Services, Contact, plus 3 landing pages

Check out our Services & Pricing page for full details, or get a quote.

Why are you so cheap?

Three reasons:

  • It's just me: I'm a sole trader - no agency overhead, no staff, no fancy office
  • Simple by design: Your website helps customers find you on Google. That's it. No bloat.
  • You put in some effort: You buy your own domain and set up hosting (with my help). That's why there's no ongoing fee.

See the full comparison for more details.

Are there any hidden fees or ongoing costs?

No hidden fees. The price you're quoted is what you pay for the website build.

Your ongoing costs are:

  • Domain: ~$25-40 NZD/year (you buy this yourself)
  • Hosting: Free for most small businesses (under 100 form submissions/month)

That's it. No monthly fees to us.

What's included?

All websites include:

  • Mobile-responsive design
  • Contact form that works
  • SEO basics (meta tags, sitemap, fast loading)
  • 2 revision rounds
  • Help setting up your hosting

The difference between Single-Page and Multi-Page is simply the number of pages and customization level.

Do I pay everything upfront?

No. We use a 50/50 payment structure:

  • 50% deposit to start (work begins after deposit)
  • 50% before launch (site goes live after final payment)

What payment methods do you accept?

Bank transfer or credit card via invoice.

Ownership & Control

Do I own my website?

Yes, 100%. You own your website, all the code, content, images, and design. We set up your hosting account in your name, and once the project is complete and paid for, everything is yours. You're never locked in with us.

Can I take my website to another developer?

Absolutely. Because you own everything, you can take your website anywhere. We provide you with all login credentials and files. We'd rather you stayed with us for updates, but you're completely free to leave anytime.

Can I update the website myself?

Our websites are built with static HTML/CSS, which requires technical knowledge to edit directly. Most clients prefer to contact us when they need updates—we handle the changes so you can focus on running your business.

What if I need changes after launch?

Just get in touch! We're happy to make updates whenever you need them. No monthly contracts—just contact us when you need something changed and we'll quote based on the work required.

What if I need a blog or regularly update my content?

We're not the best fit for that. Our websites are static HTML—fast, secure, and low-maintenance. But they require technical knowledge (or contacting us) to update.

If you need to publish regular blog posts, news updates, or frequently change content yourself, you'd be better served by:

  • WordPress: Great for blogs and regular content updates
  • Squarespace: Easy self-editing with nice templates
  • Shopify: If you're selling products and need inventory updates

Our service is ideal for businesses that need a solid online presence but won't be updating content weekly. Most tradies fall into this category—your services, contact info, and portfolio don't change often.

Timeline & Process

How long does it take to build a website?

Most websites are completed in 2 weeks.

This assumes you provide content (text, images, logo) promptly after paying the deposit and respond to revision requests quickly.

What is the process from start to finish?

  1. Get in touch: Submit a quote request and we'll discuss your needs
  2. Pay deposit: 50% deposit to start, then you fill out our intake form with your content
  3. Revision 1: We build your draft site. You review and confirm the design direction.
  4. Revision 2: We refine content and make final tweaks.
  5. Launch: You approve, pay the remaining 50%, and we help you go live

Check out our How It Works page for more detail.

How many revisions do I get?

All websites include 2 revision rounds:

  • Revision 1: Confirm design and layout
  • Revision 2: Refine content and final polish

You can send clarification emails throughout—those don't count as revisions. A "revision" is when you formally review a draft and request changes.

Do you do endless back-and-forth on designs?

No. We keep the process efficient to keep costs low.

You provide everything upfront. We build. You review and request changes. We make them. That's how $550 stays $550 instead of becoming $5,000.

Happy to discuss and clarify—but we don't do agency-style design reviews where we go through every pixel together.

What if my project takes longer than expected?

The timeline can extend if you need extra time to gather content or take longer to respond to drafts. We'll always communicate clearly about any delays.

Content & Design

Do I need to provide photos and text?

Yes. You provide the content (text, photos, logo, business info). We can guide you on what content you need and how to prepare it. If you don't have professional photos, we can work with what you have—most phone photos are fine for websites. If you need professional photography, we can arrange that for an additional fee (Auckland area only).

Can I use photos from my phone?

Yes! Phone photos work perfectly. We optimize all images for fast loading, so even basic phone photos will look great on your website.

Can you write the text for my website?

We don't offer full copywriting services, but we can help polish and refine your text. Most clients find it easy to provide rough content (bullet points, existing brochures, etc.), and we format it professionally for the web. If needed, we can generate draft content, but this requires detailed information about your business—we don't create generic filler content.

Can I see examples of your work?

Yes! Get in touch and we can share examples of websites we've built for businesses similar to yours.

What if I already started building a website somewhere else?

No problem! Just send us what you have and we can use that as a starting point. We'll recreate and improve upon your existing design, making it fully functional. Show us what you've done and we'll provide a quote.

Technical & Hosting

Do I need to buy my own domain?

Yes. You purchase your own domain (e.g., yourbusiness.co.nz). This costs around $25-40 NZD per year.

You buy it, you own it forever. We'll recommend where to get one if you don't have one already.

How does hosting work?

We use a free hosting service that handles ~100 form submissions per month. Here's how it works:

  1. You create a free hosting account (takes 5 minutes)
  2. We upload your website
  3. You connect your domain

We walk you through every step, or can do it for you. That's why there's no ongoing hosting fee for most small businesses.

What if I go over the free hosting limit?

The free tier allows 100 form submissions per month—plenty for most small businesses. If you exceed this, you'd upgrade to a paid plan (~$19/month) paid directly to the hosting provider.

Do I need to manage my website?

There's nothing to manage.

These are simple static websites—no databases, no plugins, no security updates, no software to maintain. Once it's live, it just works.

If you want to update content, you can pay us for changes or learn to edit the files yourself. But there's no ongoing maintenance required.

Will my website work on mobile phones?

Yes. All our websites are fully mobile-responsive. They look great on phones, tablets, and desktops.

Will my website be secure (HTTPS)?

Yes. All websites include a free SSL certificate (the padlock icon in your browser).

What about email addresses (e.g., info@mybusiness.co.nz)?

Email setup is separate from the website and is your responsibility. We can point you in the right direction, but it's not included in our packages.

SEO & Marketing

Will my website rank on Google?

All our websites include SEO foundations (meta tags, sitemap, fast loading, mobile-friendly, etc.). This gives you a solid starting point for online visibility. However, SEO is ongoing work—your ranking depends on factors like content quality, competition, and how long your site has been live.

Note: We don't guarantee rankings—no one can. SEO results vary and take time.

Do you guarantee search rankings?

No. Anyone who promises "#1 on Google" is being dishonest. We set up your website with SEO foundations in place, but rankings depend on many factors outside our control (competition, search algorithms, content quality, domain age, etc.).

We build your site to be search-friendly, but we make no guarantees about rankings or traffic.

Do you set up analytics tracking?

Yes, analytics setup is included with our multi-page website package. This lets you track visitor numbers, page views, and other useful metrics about your site traffic.

Can you help with social media?

We offer limited social media setup as an add-on (subject to availability). This includes creating accounts and basic strategy. Ongoing social media management is not something we currently offer.

Content Updates

How do I update my website after it's built?

Contact us when you need changes—we'll handle the updates for you.

No monthly fees, no contracts. Just email us what you want changed and we'll take care of it.

Can I use AI tools to edit my website?

Some clients have had success using AI chatbots to make simple code changes. However, we'd advise caution—these tools can be unpredictable and may break things in ways that aren't immediately obvious.

If you want to go this route, take the time to learn how your website's code works first. Otherwise, we recommend getting in touch with us for updates—it's usually faster and safer.

Can I take my website to another developer?

Yes. You own everything—the code, the design, the content. You can take your website anywhere.

Web Design for Tradies

Do tradies really need a website in 2026?

Yes. When someone needs a plumber, electrician, or builder, they Google it. If you don't have a website, you're invisible to those customers—they'll find your competitor instead.

A website also makes you look professional and established. Customers check you out before they call. A proper website builds trust in a way that a Facebook page alone can't.

What should be on a tradie website?

At minimum, your tradie website needs:

  • Services you offer - Be specific (e.g., "hot water cylinder installation" not just "plumbing")
  • Service area - Where you work (suburbs, cities)
  • Contact info - Phone number and contact form
  • About section - Who you are, how long you've been in business
  • Photos of your work - Before/after shots build trust fast

Check out our tradie website packages to see what's included.

How can a plumber get a professional website quickly?

You have three main options:

  • DIY builders (Wix, Squarespace): Cheapest upfront, but takes your time and has ongoing monthly fees
  • Affordable professional (like us): From $550, done in 2 weeks, you own everything
  • Agency: $5,000+, takes months, often locked into their platform

For most tradies, hiring an affordable professional is the sweet spot—professional result without the agency price tag.

What's the best website platform for small trade businesses?

It depends on your priorities:

  • If you want to build it yourself: Squarespace or Wix are easiest to use
  • If you want it done professionally: Static HTML (what we build) is fastest, most reliable, and you own it forever
  • If you need e-commerce: Shopify is the go-to for selling products online

For tradies who just need a professional online presence to get enquiries, we recommend having it built professionally. It saves you time and looks better than DIY.

Can I build a website myself or should I hire someone?

You can do either. The question is: what's your time worth?

DIY builders like Wix take 10-20+ hours to learn and set up properly. If you're comfortable with technology and have spare time, go for it.

If you'd rather spend that time on your business (or with your family), hiring a professional makes sense. Our websites start at $550—less than the value of your time spent learning Wix.

Website Costs & Pricing

What's the cheapest way to get a professional website in NZ?

For a truly professional-looking website, your options are:

  • DIY with Wix/Squarespace: $0-$20/month ongoing, but requires your time and skill
  • Affordable professional (like us): $550-$1,450 one-time, no ongoing fees
  • Freelancer on Fiverr: $200-$1,000, quality varies wildly

Over 3 years, our approach often costs less than Wix when you factor in monthly fees—and you get a professional result without spending hours learning to build it yourself.

Are free website builders worth it for small businesses?

Free plans have major limitations:

  • Your URL will be something like "yourbusiness.wixsite.com" (looks unprofessional)
  • Ads displayed on your site
  • Limited features and templates

To remove these limitations, you'll need a paid plan ($15-$40/month). At that point, the "free" builder isn't really free—and it still requires your time to build.

What's better: Wix, Squarespace, or a professional website?

It depends on your situation:

  • Wix/Squarespace: Good if you want to build and manage it yourself, have time to learn, and don't mind monthly fees ($15-$40/month forever)
  • Professional website: Good if you want it done right, don't have time to learn, and prefer owning your site outright with no monthly fees

See our detailed comparison for more.

Why are your websites cheaper than agencies?

Three reasons:

  • I'm a sole trader: No office, no staff, no agency overhead
  • Simple, focused websites: We build what small businesses need—not bloated corporate sites
  • Efficient process: Clear scope, 2 revision rounds, no endless back-and-forth

Agencies charge $5,000-$20,000+ because they have expensive staff and offices to pay for. We don't.

Getting Found on Google

How can I get my tradie business to rank on Google?

Ranking on Google involves several factors:

  • Have a website: You can't rank if you don't have one
  • Set up Google Business Profile: This is free and helps you show up in local searches and Google Maps
  • Get reviews: Google reviews help you stand out and rank higher
  • Quality content: Pages that clearly describe your services and service areas
  • Time: New websites take 3-6 months to start ranking well

All our websites include SEO foundations (meta tags, sitemap, fast loading, mobile-friendly). We can also help you set up Google Business Profile.

How long before my website shows up on Google?

Google typically indexes new websites within 1-4 weeks. However, ranking well (appearing on page 1) takes longer—usually 3-6 months for new domains.

Factors that affect this include:

  • Competition in your area and trade
  • Quality and relevance of your content
  • Whether you have a Google Business Profile
  • Reviews and backlinks from other sites

Do I need to pay for Google Ads to get customers?

No, but it can help.

Google Ads puts you at the top of search results immediately, but you pay per click ($2-$20+ depending on your industry). Once you stop paying, you disappear.

Organic search (SEO) takes longer but doesn't cost per click. Most tradies benefit from a combination—Ads for immediate leads while building organic rankings over time.

What's the difference between SEO and Google Ads?

SEO (Search Engine Optimisation): Making your website appear in the "organic" (non-paid) search results. Free clicks, but takes time to rank and requires ongoing effort.

Google Ads: Paying to appear at the top of search results. Instant visibility, but costs money every time someone clicks. Results stop when you stop paying.

Our websites include SEO foundations. Google Ads management is a separate service we can discuss if you're interested.

Location & Support

Do you work with businesses outside Auckland?

Yes, absolutely! We're based in Auckland but work with businesses all over New Zealand. Everything is done remotely via email and video calls, so your location doesn't matter.

Can we meet in person?

For Auckland-based clients, we can arrange an in-person meeting if needed. However, most projects are completed entirely remotely, which saves time and keeps things efficient.

What support do I get after launch?

All websites include 30 days of post-launch support. During this time, we fix any technical issues and answer questions.

After that, we're still here for updates and changes—just get in touch when you need something.

How do I contact you if I need help?

Email us at enquiries@groundworkdigital.co.nz. We respond to all enquiries promptly.

Still Have Questions?

We're happy to help! Get in touch and we'll answer any questions you have.

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