The Build
Coating Lab needed a website that matched the quality of their work. They're a specialist coating business, and they wanted to be found by people searching for their specific services across multiple areas.
We built them a full multi-page site on our custom build. That meant multiple dedicated service pages — one for each type of coating they offer — so every service has its own page targeting the right keywords.
On top of that, we added location-specific pages so they show up in search results for the areas they work in. Not just one generic "we serve Auckland" page, but proper pages for each key area.
What We Built
- Multiple dedicated service pages, each targeting specific coating services
- Location pages for the areas they cover
- Blog capability for ongoing content
- Full SEO setup — meta tags, schema markup, sitemap, the lot
- Clean, optimised code — no WordPress, no page builders
- Fast loading speeds because there's no bloat
- Mobile-friendly design that works on any device
- Contact forms on relevant pages
Why a Custom Build?
A single-page site wouldn't cut it for Coating Lab. They offer multiple services and work across several locations. To have any chance of ranking for those different searches, they needed dedicated pages for each one.
That's exactly what the custom build is for — businesses that need more than a basic online presence. They need a site that works as hard as they do.
The whole site is lightweight code built to web standards. No WordPress themes, no drag-and-drop builders. That means faster load times, cleaner code, and a site that Google can read properly.
Live Site
Check out the finished site: coatinglab.co.nz
"Really happy with how the website turned out. Connor took the time to understand what we do and built something that actually represents our business properly. The site looks professional, it's easy for our customers to find the services they need, and we've had enquiries come through that we wouldn't have got before. The whole process was straightforward — no messing around. Would definitely recommend Groundwork Digital."
